Monday 12 September 2011

Commercial Albums - The benefits of showing off what you do in a beautiful album

The sky really is the limit when it comes to starting with a fresh piece of canvas. With that clean slate, you have the opportunity to create something that looks amazing and sends just the right message to your chosen audience.
This applies to just about anything - from building a gorgeous new home, to designing a perfectly designed photo album.
Recently, I had the opportunity to combine those two passions of mine (architecture and album design) together and the result was this spectacular coffee table book for Builder, Geoff Penny.
Geoff has been a local Bundaberg builder for many years and has worked with so many different materials to breathe life into his amazing homes.
Through this album, we were able to showcase his workmanship and all of the little design nuances that make Geoff Penny homes so special.
An album’s job is to do just that – showcase people or subject to demonstrate their uniqueness. The placement of professionally captured photographs; the careful selection of graphics, words and phrases; and of course the obviously outstanding workmanship, all help to build a story for the observer.
In this album, we can see how Geoff has transformed an older-style home into a modern and contemporary structure, giving it an unrecognisable appearance and recreating a residence that exudes style and charm. We can also see the modern features throughout each of the homes, depicted clearly and presented beautifully.
Throughout these beautifully organised pages, it becomes evident that Geoff is a master of his craft, accomplishing stunning houses that anyone would be proud to call their own.
I don’t know about you, but if I could capture what I do so perfectly, with the essence displayed so beautifully and transparently for the entire world to see, I would.
Wouldn’t you?
Cheers
Mel x











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